goodnessKnows™
luscious snacksquares

No one knew the magic of cocoa flavanols like Mars.
The problem: who cared?

Starting with the science, we conceptualized a new snack, then found a meaningful way to express a wonderful benefit. The deep chocolate, cradling nuts, fruits and whole grains, delivers 200mg cocoa flavanols, which support the healthy flow of nutrients and oxygen, brain to bare feet.

We named it. Designed the logo and packaging. Created the website. Filmed the commercial and
the mini documentaries. And helped sell it so successfully, actual sales were triple the goal.

www.goodnessknows.com

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