NYC Children's services CHILD SAFETY

Too many parents aren't aware that specific safety measures can protect a child from harm, or even death. The theme we developed, "Take Good Care
of Your Baby" coupled with impeccable, tender photography is respectful of the target audience
and assumes they're doing a good job already.
By not putting a parent on the defensive, the safety message is more likely to get read, absorbed and heeded. A total of 10 messages were developed
over the course of a year, and through placement in subway brand cars, bus kings and other out-of-home media, vital safety tips were delivered to New York City moms and dads.

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